Developing a logo for DCW Help
A new program developed by the Area Agency on Aging Association of Michigan (4MI) to financially assist direct-care workers
For this project, I was asked to design a logo for a program that recognizes the vital importance of direct care workers and traveling aids.
The concept chosen by 4MI's team uses houses, the representation of direct care, as the main building block of the compass.
The compass is representative of the exceptional people who travel in all directions to assist older Michiganians.
Since every person is unique, different caregivers are going to provide a special fit for their client. Therefore, a puzzle piece in the center represents that perfect fit.
